Website copy for avallone.com
The Client: Avallone
The Brief:
Working closely with marketing and product teams at Avallone, I created engaging copy for key pages of the software provider’s website, including home page, main products and services pages, and plans and pricing pages.
Client testimonial:
“I’ve had the pleasure of working with Jan on multiple projects for Avallone, which thus far includes SEO-optimized blog articles, in-depth case studies and website copy for key pages of our upcoming new site. She is an absolute professional - highly collaborative, full of great ideas and consistently delivering work that is strategic and well-written.
Jan understands tone, audience and brand voice intuitively, and her writing has been a perfect fit for our Fintech / Regtech SaaS company. We work with rather niche and complicated matters such as KYC (Know Your Customer) and AML (Anti Money Laundering), and Jan has been able to distill this into writing that is direct and detailed, and at the same time, easy to read and understand.”
Ada Chan, VP Strategy + Planning, Avallone
